This Might Sting a Little, But You Will Thank Us When It's All Over.: 5 Pieces of Bad News A Graphic Designer Hates to Tell to Clients, But Has to Anyway
1. We are not done yet.
We need time to craft your work. We need time to mull over the creative challenge on the project. Let us do our work.
2. This idea wont work.
We have seen this idea before. It did not work before. You think it will work now because you are more special than those who came before you. We disagree.
3. Your branding stinks.
The reason that you are not getting any business is because you have an awful brand presence. Period. No amount of polish will help.
4. Your deadline is impossible.
Not on the budget you gave us, anyway. Help us, help you. Be realistic and we will be brilliant.
5. The project cost has increased.
Perhaps the deadline is impossible. See number 4. More likely that you have ordered changes midway through completion.
Please try to remember that we are on your side - the side that says no to mediocrity - the side of magnificent work.
“Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.”
― George Lois
Photo Credit: Abe Novy via Flickr