Honda CR-V Creative Superbowl Commercial: Matthew Broderick's Day Off Brings Ferris Bueller to Life Once Again
Ferris Bueller and Mathew Broderick Take the Day Off the Honda CR-V on Superbowl Sunday
Everyone loves Matthew Broderick. If you grew up in the 80's, you saw the iconic movie Ferris Bueller's Day Off, which poked fun at the establishment in general. This ad will be aired during the Superbowl this Sunday. In addition to simply using the Ferris Bueller theme, Honda has hidden over a dozen references to the movie in the commercial making it both interesting and viral as well. This is a great creative use of the commercial medium to promote the Honda CR-V to Gen-Xers who identify with the character of Ferris. (Remember Ben Stein: Bueller, Bueller, Bueller, Anyone, Anyone) It was a pleasant trip down memery lane for me. I didn't even feel pandered to. Now that is good advertising; making the target market eager to interact with the product. Great job Honda.
Here is the Link to YouTube: http://bit.ly/xgLEqC
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