Every service business has one major problem: You only earn money when you are performing your service. In a business that sells services, there is a limit on how many you can perform a day. Even when business is booming, you only have 24 hours in the day that you can work. Whether you are an interior designer, accountant, or window washer, you have the same problem.
THE SOLUTION: PRODUCTIZE YOUR SERVICE.
What does it mean to “productize” your service? It means to take some aspect of what you provide as a service company and put it into a tangible product. Take the knowledge and expertise in your field and create a product based on this knowledge. You can sell your product online 24 hours a day, without you as the service provider being there in person. Here are a few examples: The interior designer could create a DVD series that helps people to decorate their homes. The accountant could write a “how-to” book for small business owners that would teach them how to use financial accounting software. The window washer could create their own brand of window washing solution, formulated to work in our climate conditions. All of these solutions help to grow the brand of the service company. Brands demand more money in the marketplace. If your service business creates and grows its own brands, it will ultimately be worth more when you decide to sell it or merge it with another company.
As an expert service provider in your field, what kind of product could you come up with to promote your business? Productize your business today!
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