Target is back again this year with their brilliant ad campaign for Black Friday - Featuring the high strung and about to crack holiday loving shopper. This year her sister is not present. We get to enjoy her holiday neurosis all to ourselves. What is great about the creative in this campaign is the fact that we all know someone like her, and we all secretly want to like her in some way: devoted to our cause of choice. Hers just happens to be Black Friday. Target included a heavy social media component to their campaign which fetures video, text messaging, Twitter, and Facebook. If last year's campaign was any indicator of this year's success, it will do it job very well: Bring shoppers out in droves for holiday shopping during a bad economic time.
Marketing kudos to Target. I will be in line at 4am on November 26th.
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