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11/24/2010

HAPPY THANKSGIVING

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"Thanksgiving is an emotional holiday. People travel thousands of miles to be with people they only see once a year. And then discover once a year is way too often." - Johnny Carson

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11/21/2010

Target Black Friday Ad Campaign 2010 - Brilliant Again!

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Target is back again this year with their brilliant ad campaign for Black Friday - Featuring the high strung and about to crack holiday loving shopper. This year her sister is not present. We get to enjoy her holiday neurosis all to ourselves. What is great about the creative in this campaign is the fact that we all know someone like her, and we all secretly want to like her in some way: devoted to our cause of choice. Hers just happens to be Black Friday. Target included a heavy social media component to their campaign which fetures video, text messaging, Twitter, and Facebook. If last year's campaign was any indicator of this year's success, it will do it job very well: Bring shoppers out in droves for holiday shopping during a bad economic time. 
Marketing kudos to Target. I will be in line at 4am on November 26th.
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