Rancid Social Media: Don't Do It!
What happens when a small business owner tries too hard get potential customers to "follow" them on Twitter or "like" them on Facebook? Their Social Media Strategy becomes rancid. Just like rancid food, rancid Social Media stinks and potential customers as well as existing clients want to get away from the stench. Social Media is about transparency and a grassroots effort to connect with your customers. I follow someone on Twitter who uses some sort of service to promote her business posts. The problem is that the automated service she uses, posts the same dozen posts over and over again each day. Sometimes the posts repeat every few seconds. This amounts to hundreds of posts a day and her followers feeling like her Social Media is rancid and not genuine. If you use a service to promote your business, you run the risk of ruining the process and driving away the very people that you wish to attract. You then end up with thousands of "Zombie Followers" & fans that don't care about you or your business. You have to ask yourself if you care more about the number of followers you have, or do you care about the quality of the followers you have and your ability to connect with them. Social Media is a grassroots effort to connect and communicate with our clients. Build your Social Media following the natural way: Give your followers great content and they will come back.
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