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Holiday Marketing 101: A Lesson for Small Business Owners Learned from McDonald's McRib.

6/22/2012

 
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Holiday Marketing: A Lesson Learned from McDonald's McRib.
In the fall of 2011, McDonald's brought the McRib sandwich back nationwide for the first time in 16 years. The McRib has become a cult hit with fast food diners. Despite McRib's limited availability of a few weeks, McDonald's posted a nearly 5% increase in sales in November 2011 presumably due to the return of the sandwich. McRib disappeared from McDonald's nationwide menus just as it did the year before, leaving McRib fans to nurse a yearlong craving for the novelty sandwich.

The Secret to the Success of McRib: Limited Availability.
What makes the McRib such a hit among its fans? I believe that the popularity of the McRib stems from its limited availability. It is only available in the fall. By limiting the release of the sandwich to only the fall, McDonalds has created demand that is seasonally based.  We associate seasons with foods that we eat. For instance, I love eggnog. I feel excited when the weather turns cold because I know that soon eggnog returns to the shelves. Cranberries are another example of a food item that we eat mainly during the fall and winter. By keeping McRib a seasonal product, McDonalds lets its loyal McRib enthusiasts enjoy the thrill of rediscovering their beloved sandwich every year.  Small business owners should take a lesson from McDonalds. Consider promoting a product or service that you only offer during limited times of the year. You may just create a loyal following of dedicated fans.

photo credit: Calgary Reviews - Some Rights Reserved  http://www.flickr.com/photos/calgaryreviews/5901096115/    

Agri tips link
7/29/2012 03:43:30 pm

I really found very interesting about these topic because you have good content and unique thoughts on writing. So this might be useful to everyone. I really look forward some more updates. Thanks for sharing.

Mcdvoice.com link
10/4/2018 01:16:24 pm

McDonalds is a major example of a very successful firm. Afflicted by numerous shops all over the world, it has additional retailers who are going to be open every single day. The reputation of his or her food, on the whole is constant, wherever one is.


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