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3/14/2012

Pepsi NEXT: "Drink It to Believe It" Promises 60% Less Sugar & Real Cola Taste. Will It Deliver?

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Pepsi NEXT - The Newest Mid-Calorie Soda 
Pepsi is making a big move into the "Mid-Cal" cola market with it's newest product called Pepsi NEXT. NEXT will hit the shelves March 26th and promises 60% less sugar with all the cola taste. Pepsi hopes to attract the lucrative market of people who have left traditional sodas for lower calorie enhanced waters, sports drinks and bottled teas. This product comes on the heels of many failed products in this segment including Pepsi's own Pepsi Edge, Pepsi XL, which had both been pulled from production by 2007. There is a renewed sense of hope since the launch of Dr Pepper Ten, Dr Pepper Snapple Group's 10 calorie soda last fall. The Dr Pepper Snapple Group is currently testing a line of 10 calorie sodas they hope to release to the general market. Both Pepsi and it's market dominating rival, Coca-Cola, have had market declines in recent years due to heightened public awareness to health risks related to the high-sugar content in soda. Pepsi, hoping to regain some traction in this market, is rumored that it will invest more than $600 million this year to market Pepsi NEXT.

Pepsi NEXT Commercial : Drink It to Believe It
Advertising agency TBWA/Chiat/Day produced a television commercial that features a young couple and their crawling toddler who is ready to stand and walk at any moment. The video-camera ready couple is prepared to immortalize the moment. The commercial shows the exited couple trying and praising the new drink. At the same time the baby, who feels neglected starts to perform tricks in the background to regain the parents attention. The parents are so enamored with the new product that the mother pulls out the video camera to document the wonderful new Pepsi product instead of the baby. The baby who is trying to get the parents attention progresses from standing to walking on it's hands to dancing and then ultimately playing a Fender Flying V guitar. The Pepsi NEXT loving parents miss the whole thing, but are satisfied with the amazing new drink they have discovered. In addition to the commercial, Pepsi NEXT will be promoted digitally via a Facebook campaign, and sampling efforts to get consumers to taste Pepsi NEXT will take place in more than 800 Walmart stores. The real question is: will Pepsi NEXT deliver the needed boost in sales that Pepsi needs in this segment? Only consumers will answer that question.

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Lee
3/29/2012 11:26:09 am

The actress reminds me of Monica Horan (Amy Barone) from Everybody Loves Raymond

Mike Bindrup
3/30/2012 06:00:19 am

She does look like Monica Horan...I didn't see it until you commented on it. Hey I tried Pepsi Next this week. It was good - better than I thought it would be. The funny thing was that I purchased the Pepsi Next from Walgreens and they gave me a manufacurers coupon for a free 1.25 (The Bigger Bottle) Litre of Coke Zero or Diet Coke. Perhaps Coke is a little bit intimidated by this release from Pepsi. It does taste pretty good

Geo
4/1/2012 07:52:55 am

WHo is the blonde, what is her name, she has been in dozen's of commercials over the years and I always recognize her. Has she been in any movies or anything?

Lee
4/1/2012 10:29:05 am

I was not aware that she played in other commercials. I just thought she looked like Robert Barone's wife? But I am really curious to find out who she is!

Ken
4/2/2012 10:01:40 am

The actress was the host of one of the original home fix-it reality shows I believe was on TLC - about the same time as Trading Spaces - but I don't know her name.
Does anyone know her name?

Ken
4/3/2012 03:49:23 am

The actress in the commercial looks like the former host of a TV home improvement show similar to Trading Spaces. I believe it was on TLC.
I don't know her name but it is driving me crazy. She has been in other commercials too.

Regina link
4/4/2012 12:07:33 am

love the drink....love the commercial ...Pepsi didn't let us down less sugar GREAT TASTE. Thanks

Lee
4/4/2012 05:58:22 am

This is interesting. We are learning so much about her, but none of us seem to know her name! I figured she could not be Monica, but it sure was weird to see her. Well since I now know that others see this post too, maybe someone will know who she is!

Bonnie
4/7/2012 11:38:03 am

She was the first host of While You Were Out. Her name is Anna Bocci.

Lee
4/8/2012 11:11:00 am

Thank you very much! I knew someone would know her name sooner or later! Apparently she has played in a lot of commercials.

Don
4/25/2013 01:52:48 pm

The actress was the hostess of "While You Were Out" on TLC. Her name starts with a V and is Italian.

Mary Cooper link
7/22/2013 11:08:04 pm

I have been a Pepsi drinker for more then 20 years and really thought I would never change but when I started counting calories i tried Pepsi next and fell in love with the taste. Now I am a huge fan and loyal customers of Pepsi next you did a great thing with this. A REAL PEPSI NEXT LOVER


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