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8/9/2010

Productize Your Service

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Every service business has one major problem: You only earn money when you are performing your service.  In a business that sells services, there is a limit on how many you can perform a day. Even when business is booming, you only have 24 hours in the day that you can work.  Whether you are an interior designer, accountant, or window washer, you have the same problem.

THE SOLUTION: PRODUCTIZE YOUR SERVICE.   


What does it mean to “productize” your service? It means to take some aspect of what you provide as a service company and put it into a tangible product.  Take the knowledge and expertise in your field and create a product based on this knowledge.  You can sell your product online 24 hours a day, without you as the service provider being there in person.  Here are a few examples: The interior designer could create a DVD series that helps people to decorate their homes.  The accountant could write a “how-to” book for small business owners that would teach them how to use financial accounting software.  The window washer could create their own brand of window washing solution, formulated to work in our climate conditions. All of these solutions help to grow the brand of the service company.  Brands demand more money in the marketplace.  If your service business creates and grows its own brands, it will ultimately be worth more when you decide to sell it or merge it with another company.

As an expert service provider in your field, what kind of product could you come up with to promote your business? Productize your business today!

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7/2/2012 03:38:56 pm

Nice to be visiting your blog again, it has been months for me. Well this article that i've been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share.

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7/17/2012 04:05:26 pm

I admire the valuable advice you make available in your expertly written content. I want to thank you for this informative read; I really appreciate sharing this great.

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7/17/2012 04:52:44 pm

So informative things are provided here, I really happy to read this post, I was just imagine about it and you provided me the correct information I really bookmark it, for further reading, So thanks for sharing the information.

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8/29/2012 03:37:17 pm

The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case

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3/18/2013 05:47:37 pm

My honest opinion is that there is a huge difference between businesses that provide services and those that provide product to the customer. the advantages of "Productizing your Services " are many if it is done properly.


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