Target Marketing - Make Sure You Hit Your Target

A couple of weeks ago, the City of Henderson, NV hosted Wild Fest, a 3-day long country themed fair that included carnival rides and games. One of my favorite Carnival games is the shooting range.  Of course I had to try my luck.  The shooting range has one simple rule: shoot all the red area of the target and you win!  This is easier said than done as the red area is in the shape of a star.  I posted my results to the left.  I got very close, however I did not win the prize.  Despite my pleas to the carnival worker, he repeated the rules to the game: you have to shoot all the red area of the target to win.  Close only counts in horseshoes and hand grenades.  It got me thinking about marketing.  If your fail to hit your target market in business, you lose.  Even though you might be close, you lose.  How important it is that we as small business owners focus on hitting our proper target markets so that we can win in the carnival of business.  In business, close doesn’t count.  There are no medals for second best.  Make sure you are aiming and hitting the right target in your small business.

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