For small business owners, keeping employees motivated is crucial for productivity and long-term success. While financial incentives can be motivating, they are not the only way to inspire your team. In fact, non-monetary strategies can often lead to deeper satisfaction and engagement. Here are 12 effective ways to motivate employees without relying on money, helping you build a positive and dynamic workplace culture.

1. Provide Recognition and Praise
Acknowledging employees for their hard work and achievements is a powerful motivator. Regularly recognize individual and team accomplishments publicly, whether through a company newsletter, at meetings, or on a recognition board. This boosts morale and makes employees feel valued and appreciated.
Tip: Implement an “Employee of the Month” program or give out weekly shout-outs for achievements.

 2. Offer Opportunities for Growth and Development 
Employees are motivated when they see opportunities for personal and professional growth. Provide training, workshops, and access to learning resources that help them develop new skills. Encourage them to take on new challenges and responsibilities that align with their career aspirations.
Tip: Create a mentorship program that pairs experienced employees with those who are eager to learn.

3. Create a Positive Work Environment
A supportive and enjoyable work environment can significantly impact employee motivation. Foster a culture of respect, inclusivity, and collaboration. Ensure the workspace is comfortable and equipped with the necessary tools and resources.
Tip: Organize team-building activities or decorate the office to create a welcoming atmosphere.

4. Encourage Work-Life Balance
Supporting employees in achieving a healthy work-life balance can reduce burnout and increase satisfaction. Offer flexible working hours, remote work options, and encourage taking breaks and vacations.
Tip: Implement a “flex-time” policy that allows employees to adjust their start and end times to better suit their personal lives.

5. Provide Autonomy and Trust
Empowering employees with autonomy and trusting them to make decisions can lead to greater job satisfaction and motivation. Allow employees to take ownership of their tasks and projects without micromanaging.
Tip: Let employees set their own goals and determine the best way to achieve them, fostering a sense of accountability and trust.

6. Create a Sense of Purpose
Employees are more motivated when they feel their work is meaningful. Clearly communicate the company’s mission and values, and help employees understand how their contributions impact the organization and its goals.
Tip: Regularly share stories and testimonials that highlight how the company’s work positively affects customers and the community.

7. Celebrate Milestones and Achievements
Celebrate both personal and professional milestones to show employees that you care about their well-being and achievements. This could include work anniversaries, project completions, or personal accomplishments.
Tip: Host monthly celebrations for birthdays and work anniversaries, and acknowledge significant project milestones with team lunches or outings.

8. Foster Open Communication
Encourage open and honest communication between employees and management. Create an environment where employees feel comfortable sharing their ideas, concerns, and feedback without fear of reprisal.
Tip: Hold regular “town hall” meetings where employees can ask questions and discuss issues directly with leadership.

9. Offer Career Advancement Opportunities
Show employees that their future with the company is bright by providing clear pathways for advancement. Promote from within whenever possible and offer additional responsibilities and leadership roles to those who excel.
Tip: Develop a career development plan for each employee that outlines potential growth opportunities and the steps needed to achieve them.

10. Implement Employee Recognition Programs
Formal recognition programs can incentivize and motivate employees. Create award categories that align with company values, such as teamwork, innovation, or customer service, and recognize those who excel in these areas.
Tip: Set up a points-based reward system where employees can earn points for achievements and redeem them for prizes or perks.

11. Provide Regular Feedback and Coaching
Constructive feedback and coaching help employees improve and feel more competent in their roles. Provide regular performance reviews and one-on-one sessions to discuss goals, progress, and areas for improvement.
Tip: Schedule quarterly performance reviews to provide feedback and discuss career development opportunities.

12. Create a Culture of Appreciation and Gratitude
Expressing gratitude and appreciation regularly can boost morale and foster a positive workplace culture. Simple gestures, such as thank-you notes, verbal appreciation, or small tokens of gratitude, can make employees feel valued and motivated.
Tip: Encourage a culture of gratitude by setting aside time at the end of each week for employees to share things they are thankful for within the team.

​Motivating employees doesn't always require monetary incentives. By focusing on recognition, personal growth, a positive work environment, and open communication, small business owners can inspire their teams to perform at their best. These strategies not only enhance employee satisfaction and productivity but also help build a cohesive and motivated team dedicated to achieving the company’s goals. Implementing these tips can create a thriving workplace where employees feel valued, empowered, and driven to succeed.

As a small business owner, the thought of facing an IRS audit can be daunting. An audit means not only potential financial implications but also time-consuming paperwork and stress. Fortunately, by following best practices and maintaining a meticulous approach to your financial affairs, you can significantly reduce your chances of being audited. Here are seven practical tips to help you avoid an IRS audit and keep your business running smoothly.

1. Keep Accurate and Detailed Records
One of the most important steps in avoiding an IRS audit is maintaining accurate and detailed records. This includes receipts, invoices, bank statements, and any other documentation that supports your income and expenses. Ensure that your records are organized and easily accessible. The IRS is less likely to audit businesses that demonstrate transparency and accuracy in their financial documentation.
Pro Tip: Use accounting software to streamline record-keeping and reduce the risk of errors. Regularly back up your records to avoid losing crucial information.

2. Report All Income
The IRS receives copies of the 1099s and W-2s that you receive, so it’s vital to report all your income. Failing to report even a small amount can trigger an audit. Double-check that the income you report matches the income reported by your clients or customers.
Pro Tip: Reconcile your bank statements with your reported income monthly to ensure everything aligns correctly.

3. Avoid Excessive Deductions
While it’s essential to take advantage of legitimate business deductions, excessive deductions can raise red flags. Deducting large amounts for travel, meals, and entertainment, especially if they are disproportionate to your income, may prompt closer scrutiny by the IRS.
Pro Tip: Keep detailed records of your deductions, including receipts and explanations of the business purpose of each expense, to justify your claims if questioned.

4. Be Cautious with Independent Contractors
If you hire independent contractors, ensure they are correctly classified and that you issue 1099 forms as required. Misclassifying employees as independent contractors is a common trigger for an audit. Make sure that your contractors meet the criteria set by the IRS for independent contractor status.
Pro Tip: Review IRS guidelines on the distinction between employees and independent contractors, and seek advice from a tax professional if in doubt.

5. File Your Taxes on Time and Pay What You Owe
Filing your taxes late or failing to pay your taxes can increase the likelihood of an audit. The IRS views late filings and unpaid taxes as indicators of potential financial mismanagement or dishonesty. Remember that we only pay taxes when we have had a profit. If your business is profitable, you will owe taxes. That's how this works. It means you are doing Well!
Pro Tip: Set reminders for tax deadlines and consider setting aside funds throughout the year to cover your tax obligations. If you anticipate having trouble paying your taxes, contact the IRS to discuss payment options rather than ignoring the issue.

6. Be Mindful of High Charitable Donations
While charitable donations are a commendable way to give back to the community, claiming unusually large charitable deductions in relation to your income can be a red flag. Ensure that all charitable contributions are well-documented, with receipts and proof of the donation.
Pro Tip: Maintain records of the organizations you donate to, including their tax-exempt status and the details of your contributions. Make sure your donations are to recognized and qualified charitable organizations.

7. Consult a Tax Professional
One of the best ways to avoid an audit is to consult with a tax professional who can provide expert advice tailored to your specific situation. A tax professional can help you understand complex tax laws, ensure that your returns are accurate, and identify potential areas of concern before they become problems.
Pro Tip: Schedule regular check-ins with your tax professional, especially if there are significant changes in your business operations or financial situation.

Avoiding an IRS audit is largely about staying organized, honest, and proactive in your tax and financial practices. By keeping accurate records, reporting all income, avoiding excessive deductions, properly managing your employees and contractors, meeting tax deadlines, being careful with charitable donations, and seeking professional advice, you can minimize your audit risk. Remember, it’s better to invest time and resources upfront to ensure your compliance than to deal with the consequences of an audit later on.
Stay vigilant and make tax time less stressful by following these practical tips. Your business will benefit from the peace of mind that comes with knowing you’re on the right side of the IRS.

Summer is a season ripe with opportunities for small businesses to boost their visibility and engage with customers. The sunny weather and festive spirit create the perfect backdrop for creative marketing strategies that can help you stand out from the competition. Here are 9 summer marketing ideas to help your small business stand out in the sun this season:

1. Host a Summer Event
Hosting a summer-themed event is a fantastic way to draw in customers and create a memorable experience. Consider organizing a BBQ, ice cream social, or an outdoor pop-up shop. Events like these not only attract foot traffic but also provide an opportunity to showcase your products or services in a relaxed and enjoyable setting. Don’t forget to promote the event via social media as well as by using old-school flyers.

2. Run a Seasonal Sale
Everyone loves a good deal, especially during the summer when people are often looking to make purchases for vacations, back-to-school, or seasonal activities. Create a “Summer Sale” with discounts on popular items or services. You could also introduce a “Buy One, Get One Free” offer or a special discount for customers who spend a certain amount. Promote your sale with eye-catching graphics and clear calls to action on your website and social media platforms.

3. Leverage Social Media Contests
Social media contests are an excellent way to increase engagement and grow your following. Create a summer-themed contest, such as a photo contest where participants share pictures of themselves using your products during their summer adventures. Offer a prize that resonates with your audience, like a gift card, a product bundle, or a free service. Make sure to use a unique hashtag and encourage participants to tag your business in their posts.

4. Create Summer-Themed Content
Content marketing is a powerful tool for engaging your audience and driving traffic to your website. Develop blog posts, videos, or social media content that highlights summer-related topics relevant to your business. For instance, if you run a fitness studio, you could create content around “Summer Workout Tips” or “Healthy Summer Recipes.” Tailor your content to provide value and capture the interest of your audience during the summer months.

5. Collaborate with Local Businesses
Partnering with other local businesses can help you reach new customers and strengthen community ties. Consider co-hosting an event, offering joint promotions, or creating a bundle package that includes products or services from both businesses. Collaboration allows you to leverage each other’s customer base and provide additional value to your target audience.

6. Offer Summer-Themed Products or Services
Introducing limited-edition summer products or services can create a sense of urgency and excitement. Think about seasonal items that would appeal to your customers, such as summer apparel, themed gift baskets, or special spa treatments. Highlight these offerings in your marketing materials to attract attention and encourage purchases.

7. Participate in Community Events
Summer is a time for festivals, fairs, and community gatherings. Get involved by setting up a booth, sponsoring an event, or simply attending and networking with attendees. Being present at community events helps increase your visibility and shows your commitment to supporting local initiatives. Hand out promotional materials and offer exclusive event-only deals to entice potential customers.

8. Use Email Marketing
Email marketing remains a highly effective way to reach your audience. Send out a summer-themed newsletter highlighting upcoming events, promotions, and new products. Consider offering an exclusive discount code to newsletter subscribers as a thank you for their loyalty. Include eye-catching images and engaging content to keep your subscribers interested and excited about what’s happening at your business.

9. Highlight Customer Stories
Showcase customer stories and testimonials that emphasize the fun and positive experiences they’ve had with your business. Feature these stories on your website, social media, and email campaigns. This not only builds trust and credibility but also encourages other customers to share their experiences and engage with your brand.
By implementing these summer marketing ideas, you can create a buzz around your small business, attract new customers, and keep your existing ones engaged. Embrace the season and let your creativity shine to make the most of the summer months!

In an era dominated by social media, chatbots, and a myriad of digital marketing tools, one might wonder if email marketing still holds its ground as a viable and effective channel. The answer is a resounding yes: EMAIL IS NOT DEAD! Despite the evolving digital landscape, email marketing remains a cornerstone for businesses seeking to connect with their audience in a meaningful and cost-effective way. Here’s why email marketing continues to be an indispensable tool for reaching your customers.

1. High ROI and Cost-Effectiveness
One of the most compelling reasons for the sustained relevance of email marketing is its exceptional return on investment (ROI). According to recent studies, for every dollar spent on email marketing, businesses can expect an average return of $42. This high ROI is attributed to the relatively low cost of creating and sending emails compared to other marketing channels like pay-per-click advertising or print media.
Email marketing platforms often come with comprehensive analytics tools, allowing businesses to track open rates, click-through rates, and conversions. This data-driven approach ensures that companies can continuously optimize their campaigns to maximize ROI.

2. Direct and Personalized Communication
​Unlike social media or other marketing platforms where messages can get lost in the noise, email offers a direct line to your customers. Personalization in email marketing has reached new heights with advancements in AI and machine learning, enabling businesses to deliver highly targeted and relevant content. By segmenting your email list and leveraging customer data, you can tailor your messages to specific audiences, thereby increasing engagement and building stronger relationships. Personalized emails not only enhance customer experience but also boost conversion rates. According to research, personalized email campaigns can result in a 26% higher open rate and a 760% increase in revenue from segmented campaigns.

3. Building and Nurturing Customer Relationships
Email marketing provides an excellent platform for nurturing customer relationships. Regular newsletters, promotional offers, and personalized recommendations help keep your brand at the forefront of customers’ minds. This consistent communication fosters trust and loyalty, which are critical for long-term business success.
Moreover, email is a perfect medium for delivering valuable content, such as blog posts, industry insights, and exclusive deals. By offering content that addresses your customers’ needs and interests, you can position your brand as a trusted authority in your field.

4. Adaptability and Automation
One of the greatest strengths of email marketing is its adaptability. Whether you're a small business owner or a large enterprise, email campaigns can be scaled to fit your specific needs and goals. Modern email marketing platforms offer a plethora of features, including automation, which can significantly enhance your marketing efforts. Automated emails, such as welcome series, birthday wishes, or cart abandonment reminders, ensure that your communication is timely and relevant without requiring constant manual effort. These automated touches not only enhance customer satisfaction but also drive conversions by reaching customers at the right moment with the right message.

5. Data Privacy and Control
With increasing concerns over data privacy and the limitations of third-party cookies, email marketing stands out as a channel where businesses can maintain greater control over their audience data. Opt-in email lists ensure that you are reaching customers who have willingly subscribed to receive your communications, leading to higher engagement rates and fewer compliance issues.

Email marketing remains a powerful and effective way to reach and engage with your customers. Its high ROI, ability to deliver personalized content, and capacity to nurture customer relationships make it an invaluable tool in your marketing arsenal. As technology continues to evolve, email marketing will undoubtedly adapt and thrive, continuing to be a critical component of any successful digital marketing strategy. Don’t underestimate the power of a well-crafted email; it might just be the key to unlocking your business’s full potential.

Photo by Alexander Mils on Unsplash

Small businesses are the backbone of the economy, driving innovation, job creation, and community development. However, accessing the capital needed to start or grow a business can be a significant challenge. The U.S. Small Business Administration (SBA) offers a variety of loan programs designed to help small business owners secure financing under favorable terms. This article explores the different types of SBA loans available, their benefits, and how to apply for them.

What Are SBA Loans?
SBA loans are not directly issued by the SBA. Instead, they are made by participating lenders, such as banks and credit unions, and partially guaranteed by the SBA. This guarantee reduces the risk for lenders, making it easier for small businesses to obtain funding.

Types of SBA Loans

1. 7(a) Loan Program
   • Purpose: The most popular SBA loan program, 7(a) loans can be used for various business purposes, including working capital, equipment purchase, expansion, and real estate acquisition.
   • Loan Amount: Up to $5 million.
   • Terms: Up to 25 years for real estate and up to 10 years for other purposes.
   • Interest Rates: Typically variable and based on the prime rate plus a margin.
2. 504 Loan Program
   • Purpose: Designed for major fixed assets such as real estate and large equipment purchases.
   • Loan Amount: Up to $5.5 million.
   • Terms: 10, 20, or 25 years.
   • Interest Rates: Fixed rates determined by the market.
3. Microloan Program
   • Purpose: Provides smaller loan amounts to startups and small businesses for working capital, inventory, supplies, and equipment.
   • Loan Amount: Up to $50,000.
   • Terms: Up to 6 years.
   • Interest Rates: Vary but generally higher than other SBA loans due to the smaller amounts and shorter terms.
4. Disaster Loans
   • Purpose: Help businesses recover from declared disasters. Funds can be used to repair or replace real estate, equipment, inventory, and other business assets.
   • Loan Amount: Up to $2 million.
   • Terms: Up to 30 years.
   • Interest Rates: Fixed rates, typically low to encourage rebuilding.
5. Express Loan Program
   • Purpose: Offers expedited loan approvals and funding for smaller loan amounts.
   • Loan Amount: Up to $500,000.
   • Terms: Up to 7 years, can be revolving.
   • Interest Rates: Typically higher due to the expedited process.

Benefits of SBA Loans

• Lower Down Payments: SBA loans often require lower down payments than conventional loans.
• Longer Repayment Terms: Longer terms can lead to lower monthly payments, easing cash flow for businesses.
• Flexible Use of Funds: SBA loans can be used for a wide range of business purposes.
• Access to Capital: SBA guarantees can help businesses that might not qualify for traditional financing.

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How to Apply for an SBA Loan

• Determine Eligibility: Review the specific requirements for the type of SBA loan you are interested in. Common criteria include being a for-profit business, operating within the U.S., and meeting SBA size standards.
• Prepare Documentation: Gather necessary documents, including a business plan, financial statements, tax returns, and personal and business credit reports.
• Choose a Lender: Identify an SBA-approved lender. The SBA’s Lender Match tool can help connect you with potential lenders.
• Submit Application: Complete and submit the loan application along with all required documentation. Be prepared for the lender to request additional information during the review process.
• Loan Review and Approval: The lender and SBA will review your application. This process can take several weeks, especially for larger loans.
• Loan Disbursement: Upon approval, the lender will disburse the funds according to the terms agreed upon.

SBA loans are a valuable resource for small business owners looking to start, expand, or recover their businesses. By understanding the different loan programs available, their benefits, and the application

Excellent customer service doesn’t always require a hefty budget. Many effective strategies can be implemented with minimal costs, focusing instead on thoughtful and proactive approaches. Here are six easy customer service secrets that you can adopt to enhance your customer interactions without breaking the bank.

1. Create Personalized Follow-Ups
A simple but highly effective customer service tactic is personalized follow-ups. After resolving an issue or completing a transaction, send a follow-up email or message to the customer. This can be a thank-you note, a request for feedback, or an update on their query or order. Personalization can be as simple as using the customer's name and referring to their specific issue or purchase. This small gesture shows customers that you value their business and are committed to ensuring their satisfaction.

2. Employ Active Listening Techniques
Active listening is a powerful tool that costs nothing but your attention. Train your customer service team to listen actively to customers by making eye contact (if in person or on video calls), nodding, and providing verbal acknowledgments like “I understand” or “That must be frustrating.” Encourage them to repeat back what the customer has said to ensure clarity and show that they are genuinely engaged in the conversation. This practice builds trust and demonstrates empathy, significantly enhancing the customer experience.

3. Empower Your Team So They Can Serve Your Customers
Empowering your customer service team to make decisions can drastically improve the customer experience. Allowing them to resolve issues without needing constant approval from higher-ups can lead to quicker solutions and a more satisfying interaction for the customer. Providing guidelines and training on how to handle common issues and giving them the authority to offer small compensations or solutions can make a big difference in service quality.

4. Use Social Media to Create Engagement
Leveraging social media platforms to engage with customers is an excellent, cost-effective way to provide customer service. Monitor your social media channels for customer inquiries and feedback, and respond promptly and helpfully. Publicly addressing concerns shows that you care about your customers and are responsive to their needs. Additionally, sharing helpful tips, company updates, and engaging content can foster a sense of community and keep your customers informed and engaged.

5. Create an FAQ Section on Your Website
A well-crafted Frequently Asked Questions (FAQ) section on your website can drastically reduce the volume of repetitive queries and improve customer satisfaction. Identify the most common questions and concerns your customers have and provide clear, concise answers. This resource not only saves time for both your customers and your support team but also empowers customers to find answers independently, enhancing their overall experience with your brand.

6. Solicit and Act on Feedback From Customers
Regularly soliciting feedback from your customers can provide invaluable insights into their needs and how you can improve your service. Use free or low-cost survey tools to gather feedback and encourage customers to share their thoughts. More importantly, act on this feedback by making necessary changes and improvements. Showing customers that their opinions matter and lead to tangible improvements can significantly boost their loyalty and satisfaction.

Enhancing your customer service doesn’t require a large budget or complex systems. By focusing on personalized follow-ups, active listening, empowering your team, engaging on social media, creating a robust FAQ section, and actively seeking and acting on feedback, you can significantly improve your customer service experience. These virtually free strategies demonstrate that thoughtful, customer-centric approaches can go a long way in building lasting relationships and fostering customer loyalty.

This year the economic landscape continues to make a case for everyone having a side hustle. Technology and changing market demands keeps making them more viable without even quitting your day job. Here are seven of the best side hustles to consider this year.

1. Freelance Tutoring - With the rise of remote learning, online tutoring has become more accessible and in demand. Platforms like TutorOcean, Preply, and WyzAnt make it easy to connect with students globally. Tutors can specialize in subjects ranging from math and science to language arts, making it a versatile option for those with expertise in various fields​​.
2. Selling Digital Products - Creating and selling digital products such as eBooks, online courses, or design templates can be highly profitable. This side hustle leverages your existing skills and allows for passive income. Once the product is made, it can be sold repeatedly without additional effort. Platforms like Etsy, Shopify, and Gumroad can help you get started​.
3. Delivery Services - Delivery driving for services like Amazon Flex, Uber Eats, and DoorDash offers flexibility and decent pay. This side hustle is ideal for those who enjoy driving and want to set their own schedules. With the continued growth in e-commerce and food delivery, the demand for drivers remains high​​.
4. Starting a Podcast - Podcasting is a growing field with low startup costs.; it's almost free! All you need is a good microphone and a topic you’re passionate about. As your audience grows, you can monetize your podcast through sponsorships, ads, and listener donations. Platforms like Audacity for recording and hosting services like Podbean or Spotify can help you get started​​.
5. Virtual Assistance - Virtual assistants (VAs) provide administrative support to businesses and entrepreneurs. This role can include tasks like managing emails, scheduling appointments, and social media management. The demand for VAs is increasing, and the work can be done remotely, making it a great option for those with strong organizational skills. Websites like Upwork and FlexJobs are good places to find VA gigs​.
6. Graphic Design - If you have a knack for design, offering graphic design services can be very lucrative. Businesses always need fresh graphics for marketing materials, websites, and social media. Freelance platforms like Fiverr and Upwork have a high demand for graphic designers. This side hustle can be started with minimal investment in design software like Adobe Creative Suite or Canva.com​.
7. Pet Sitting and Dog Walking - Pet services remain a reliable side hustle due to the constant demand from pet owners. Apps like Rover and Wag make it easier to connect with pet owners in need of pet sitting or dog walking services. This job offers flexibility and the joy of working with animals. It’s especially popular in urban areas where pet owners may have busy schedules​​.

The landscape of work has drastically evolved, especially since the COVID-19 pandemic, pushing remote and hybrid work models to the forefront. While these models offer numerous benefits, they also come with certain challenges that businesses must navigate.

Pros of Remote and Hybrid Offices

1. Increased Flexibility: One of the most significant advantages of remote and hybrid work is the flexibility it offers. Employees can tailor their work schedules to better fit their personal lives, which can lead to higher job satisfaction and improved work-life balance.
2. Cost Savings: For businesses, remote work can result in substantial cost savings. Without the need for large office spaces, companies can reduce overhead costs such as rent, utilities, and office supplies. Employees also save on commuting expenses​.
3. Access to a Broader Talent Pool: Remote work allows companies to hire talent from anywhere in the world, not just those within commuting distance of an office. This can lead to a more diverse and highly skilled workforce​.
4. Increased Productivity: Many employees find that they are more productive when working from home due to fewer interruptions and the ability to create a personalized, comfortable work environment​​.
5. Environmental Benefits: Reduced commuting contributes to lower carbon emissions, making remote work an environmentally friendly option. This can enhance a company's sustainability efforts​​.

Cons of Remote and Hybrid Offices

1. Communication Challenges: Remote work can make communication more difficult. Without face-to-face interaction, misunderstandings can occur more easily, and building rapport among team members can be challenging​​.
2. Isolation and Loneliness: Employees working remotely may feel isolated from their colleagues, which can affect their mental health and overall job satisfaction. The lack of social interaction can lead to feelings of loneliness​.
3. Overwork and Burnout: The lines between work and personal life can blur when working from home, leading to overwork and burnout. Employees might find it hard to switch off and end up working longer hours than they would in an office setting​​.
4. Dependence on Technology: Remote work relies heavily on technology. Technical issues such as internet connectivity problems or software glitches can disrupt work and reduce productivity​.
5. Security Concerns: Managing cybersecurity for remote workers can be more complex. Ensuring that employees adhere to security protocols and protecting sensitive information from breaches are critical challenges.

Tips for Managing Remote Employees

1. Establish Clear Communication Channels: Use a combination of communication tools such as email, instant messaging, and video conferencing to keep everyone connected. Regular check-ins and team meetings can help maintain a sense of team unity and ensure everyone is on the same page.
2. Set Clear Expectations: Define clear goals, deadlines, and performance metrics. Ensure that remote employees understand what is expected of them and provide regular feedback on their performance​.
3. Encourage Work-Life Balance: Promote a healthy work-life balance by encouraging employees to take regular breaks and set boundaries between work and personal time. Lead by example and respect employees’ off-hours​.
4. Invest in Technology: Provide remote employees with the necessary tools and technology to perform their jobs effectively. This includes reliable hardware, software, and access to technical support​.
5. Foster Team Building: Create opportunities for remote employees to interact socially. Virtual team-building activities, online social events, and informal catch-ups can help build camaraderie and reduce feelings of isolation​.
6. Provide Professional Development Opportunities: Offer training and development programs to help remote employees grow their skills and advance their careers. This can boost morale and show that you value their professional growth​​.

Understanding the pros and cons of remote and hybrid work and implementing effective management strategies, is vital to help businesses successfully navigate this evolving work landscape. Balancing flexibility with structure and ensuring robust communication and support systems are in place will help both employees and employers thrive in a remote or hybrid work environment.

In today’s digital age, cybersecurity has become a cornerstone of business operations, especially for small businesses. While large corporations often dominate headlines with high-profile data breaches, small businesses are increasingly becoming prime targets for cybercriminals. According to a report by the Ponemon Institute, 76% of small businesses experienced a cyberattack in 2022, highlighting the urgent need for robust cybersecurity measures.

Why Cybersecurity is Essential for Small Businesses

High Risk of Cyberattacks: Small businesses are often perceived as low-hanging fruit by cybercriminals due to typically weaker security measures compared to larger enterprises. Hackers exploit this vulnerability to steal sensitive data, deploy ransomware, or conduct other malicious activities.

Financial Impact: A cyberattack can be financially devastating for a small business. The costs associated with data breaches include not only immediate financial losses but also long-term costs related to reputation damage, legal fees, and loss of customer trust. IBM’s Cost of a Data Breach Report indicates that the average cost of a data breach for small businesses is around $3.86 million.
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Regulatory Compliance: Many industries are subject to stringent regulatory requirements regarding data protection. Failing to comply with regulations such as GDPR, HIPAA, or PCI DSS can result in hefty fines and legal repercussions. Ensuring robust cybersecurity measures helps businesses stay compliant and avoid legal pitfalls.

Customer Trust: In an era where data privacy is paramount, customers are increasingly concerned about how their personal information is handled. Demonstrating a commitment to cybersecurity can enhance customer trust and loyalty, providing a competitive edge in the marketplace.

Best Practices for Small Business Cybersecurity
To safeguard their operations and data, small business owners should adopt a proactive approach to cybersecurity. Here’s a 10-Step action plan incorporating best practices to enhance your business’s security posture:

1. Conduct a Risk Assessment
Identify and evaluate potential cybersecurity threats and vulnerabilities within your business infrastructure. Understand what data and assets are most valuable and assess the potential impact of different types of cyberattacks.

2. Implement Strong Password Policies
Ensure that all employees use strong, unique passwords and change them regularly. Implement multi-factor authentication (MFA) to add an extra layer of security.

3. Keep Software and Systems Updated
Regularly update all software, including operating systems and applications, to patch vulnerabilities. Enable automatic updates where possible to ensure you are protected against the latest threats.

​4. Educate and Train Employees
Cybersecurity is a shared responsibility. Conduct regular training sessions to educate employees about the latest phishing scams, social engineering tactics, and other common threats. Promote a culture of security awareness within the organization.

5. Use Firewalls and Antivirus Software
Deploy robust firewalls to protect your network from unauthorized access. Use reputable antivirus and anti-malware software to detect and prevent malicious attacks.

6. Secure Your Wi-Fi Networks
Ensure that your business’s Wi-Fi networks are encrypted and hidden. Use strong passwords and consider setting up a separate network for guests.

7. Backup Data Regularly
Regularly back up critical business data to secure, offsite locations. Ensure that backups are encrypted and tested periodically to ensure they can be restored successfully in case of an attack.

8. Develop an Incident Response Plan
Prepare for the worst by having an incident response plan in place. This plan should outline the steps to take in the event of a cyberattack, including how to contain the breach, notify affected parties, and recover operations.

9. Monitor and Review Security Measures
Continuously monitor your systems for unusual activity and review your security measures regularly. Conduct periodic security audits to identify and address any weaknesses.

10. Engage with Cybersecurity Experts
Consider hiring a cybersecurity consultant or partnering with a managed service provider (MSP) to enhance your security capabilities. These experts can provide valuable insights and support tailored to your business needs.

By implementing these best practices, small business owners can significantly reduce the risk of cyberattacks and ensure the security and integrity of their business operations. Cybersecurity is not just a technical issue but a fundamental business imperative that requires ongoing attention and investment.

Starting a business is an exhilarating journey filled with potential and promise. However, one of the most significant hurdles aspiring entrepreneurs face is securing funding to turn their vision into reality. From innovative tech startups to small local businesses, finding the right financing options is crucial for laying a solid foundation and fueling growth. In this blog post, we'll explore various funding avenues and share insights on how to navigate the financial landscape when launching a startup business.

Bootstrapping
For many entrepreneurs, bootstrapping is the initial step in funding their startup. Bootstrapping involves using personal savings, credit cards, or borrowing from friends and family to finance the business. While bootstrapping allows for maximum control and avoids the complexities of external funding, it also requires careful budgeting and resourcefulness to sustain the business during its early stages.
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Angel Investors
Angel investors are affluent individuals who provide capital to startups in exchange for equity ownership. These investors often bring not only financial backing but also valuable expertise, mentorship, and networking opportunities. Securing funding from angel investors typically involves pitching your business idea and demonstrating its potential for growth and profitability.

Venture Capital
Venture capital (VC) firms invest in high-growth startups with the potential for significant returns. VC funding is often sought by startups in technology, biotech, and other innovative industries. Securing venture capital involves presenting a compelling business plan, demonstrating market traction, and showcasing a scalable business model. While VC funding can provide substantial capital for rapid expansion, it also comes with the trade-off of giving up equity and ceding some control over the business.

Crowdfunding
Crowdfunding platforms offer an alternative way to raise capital by soliciting small contributions from a large number of individuals. Through platforms like Kickstarter, Indiegogo, and GoFundMe, entrepreneurs can showcase their product or idea to a global audience and receive financial support in return. Crowdfunding allows startups to validate their concept, generate buzz, and engage with potential customers while raising funds.

Small Business Loans
Traditional bank loans, Small Business Administration (SBA) loans, and alternative lenders offer financing options for startups. Small business loans provide capital that can be used for various purposes, including purchasing equipment, hiring employees, or covering operating expenses. To qualify for a small business loan, entrepreneurs typically need to have a solid business plan, good credit history, and collateral to secure the loan.

Accelerators and Incubators
Startup accelerators and incubators provide funding, mentorship, and resources to help early-stage startups accelerate their growth. These programs often operate in cohorts, offering intensive training, networking opportunities, and access to investors in exchange for equity. Joining an accelerator or incubator can provide startups with the support and guidance needed to navigate the challenges of launching and scaling a business.

Funding a startup business is a multifaceted journey that requires careful planning, persistence, and adaptability. Whether bootstrapping with personal savings, seeking investment from angel investors and venture capitalists, leveraging crowdfunding platforms, or securing small business loans, entrepreneurs have a variety of funding options available to them. By understanding the strengths and limitations of each funding avenue and tailoring their approach to their specific business needs, entrepreneurs can position their startups for success in today's competitive landscape. Remember, the journey of entrepreneurship is as much about resilience and resourcefulness as it is about securing funding, so stay focused on your vision and be prepared to iterate and evolve along the way.

Marketing your business during a recession requires careful planning and strategic adjustments to address the unique challenges and constraints of the economic downturn. Here are some effective strategies to consider:

1. Focus on Value Proposition: Emphasize the unique value your products or services offer and how they can help customers during challenging times. Highlight cost savings, efficiency improvements, or other benefits that are particularly relevant during a recession.
   
2. Targeted Marketing: Identify and focus on your most valuable customer segments. Tailor your marketing efforts to reach those who are most likely to need and afford your offerings, maximizing your return on investment.
   
3. Digital Marketing: Leverage cost-effective digital marketing channels like social media, email marketing, content marketing, and search engine optimization (SEO). These channels offer targeted reach and measurable results.
   
4. Offer Promotions and Discounts: Create attractive promotions, bundle offers, or loyalty programs to encourage customer spending. However, be cautious not to erode your brand value with unsustainable discounts.
   
5. Enhance Customer Experience: Provide excellent customer service to build loyalty and foster positive word-of-mouth. Satisfied customers are more likely to stay loyal and recommend your business to others.
   
6. Build Relationships: Invest in relationship-building efforts with customers and partners. Networking and partnerships can open new opportunities and strengthen your position in the market.
   
7. Adapt Product/Service Offerings: If possible, consider adapting your products or services to meet current demands or emerging needs during the recession.
   
8. Monitor Market Trends: Stay informed about changing market trends, consumer behavior, and competitor strategies. Being aware of shifts in the market allows you to make timely adjustments to your marketing approach.
   
9. Embrace Social Responsibility: Demonstrate corporate social responsibility by supporting relevant causes or initiatives. This can resonate with customers who value businesses contributing positively to society.
   
10. Measure and Optimize: Continuously monitor the performance of your marketing efforts and adapt based on data-driven insights. Focus on the strategies that yield the best results in terms of customer acquisition and retention.
    

Remember, during a recession, it's crucial to be sensitive to customers' financial situations and focus on adding value rather than aggressively pushing sales. A well-thought-out marketing strategy can help your business weather the economic challenges and even position it for growth once the economy rebounds.

In today's digital age, social media platforms play a crucial role in connecting businesses with their target audience. Among the myriad of platforms available, Instagram stands out as a powerful tool for digital marketing. With over one billion active users worldwide, Instagram offers businesses an unparalleled opportunity to showcase their brand, engage with their audience, and drive sales. In this blog post, we'll explore some effective strategies to leverage Instagram for successful digital marketing.

Create a Captivating Profile
The foundation of a successful Instagram marketing strategy begins with an impressive profile. Choose an eye-catching profile picture and craft a concise, compelling bio that clearly communicates your brand's essence and what you offer. Include a link to your website or a landing page where followers can learn more or make a purchase

Content is King
Instagram is primarily a visual platform, making the quality of your content paramount. Post high-resolution images and videos that reflect your brand's personality and style. Showcase your products or services creatively, and consider using user-generated content to foster authenticity and build trust with your audience.

Craft an Engaging Content Strategy
Consistency is key on Instagram. Develop a content strategy that includes a mix of product/service highlights, behind-the-scenes glimpses, customer testimonials, and visually appealing storytelling. Use captivating captions and relevant hashtags to increase discoverability and engagement with your posts.

Utilize Instagram Stories
Instagram Stories are a valuable tool for digital marketing. They allow you to share temporary, engaging content that disappears after 24 hours. Use Stories to offer exclusive promotions, conduct polls, showcase new products, or take followers behind the scenes.
Leverage Influencer Marketing: Partnering with influencers relevant to your niche can significantly boost your reach and credibility. Identify influencers who resonate with your brand values and have a genuine connection with their audience. Collaborate on sponsored posts or takeovers to expose your brand to a wider demographic.

Engage and Interact
Instagram is a social platform, and engagement is essential for building a loyal following. Respond promptly to comments, reply to direct messages, and interact with your audience's content. Show appreciation for your followers' support and create a sense of community around your brand.

Run Instagram Ads
Instagram's advertising platform allows you to reach a targeted audience based on demographics, interests, and behaviors. Create visually appealing and concise ads that encourage users to take action, such as visiting your website or making a purchase.
Analyze and Optimize: Regularly analyze your Instagram insights to gain valuable data on your audience's behavior, content performance, and overall engagement. Use this data to optimize your strategy, identify peak posting times, and tailor your content to resonate with your followers.
Instagram is more than just a photo-sharing app; it's a powerful tool for businesses to grow their online presence and reach a wider audience. By crafting a captivating profile, creating engaging content, leveraging influencer marketing, and utilizing Instagram's advertising platform, your brand can thrive on this dynamic platform. Remember, consistency, authenticity, and a genuine connection with your audience will set you apart and pave the way for digital marketing success on Instagram.

The world of digital marketing is ever-evolving, and 2023 is no exception. As technology continues to advance and consumer behavior shifts, businesses must adapt their marketing strategies to stay ahead of the competition. In this blog post, we will explore the top digital marketing trends that are set to dominate the landscape in 2023, providing businesses with valuable insights to leverage these trends effectively.

Personalization at Scale:
In 2023, personalization will continue to be a significant driver of customer engagement. With the wealth of data available, businesses can create highly targeted and relevant content for their audiences. AI-powered algorithms will play a pivotal role in understanding consumer preferences, enabling marketers to deliver personalized experiences at scale. Whether it's personalized emails, product recommendations, or website content, businesses that prioritize personalization will win over customers in the crowded digital space.

Interactive Content Takes Center Stage
Interactive content will become more prevalent in 2023 as consumers seek engaging and immersive experiences. From interactive quizzes and polls to 360-degree videos and augmented reality experiences, brands can captivate their audiences and encourage active participation. Interactive content not only increases brand engagement but also fosters a deeper connection with customers, leading to increased brand loyalty and advocacy.

Voice Search Optimization
As voice-activated devices like smart speakers continue to gain popularity, voice search optimization will be a critical aspect of SEO in 2023. Businesses must optimize their content for voice search queries, focusing on long-tail conversational keywords. Providing concise and direct answers to voice queries will position brands as trustworthy sources of information, improving their chances of being featured in voice search results.

Influencer Marketing 2.0
In 2023, influencer marketing will undergo a transformation, shifting from mere product endorsements to deeper collaborations. Brands will seek long-term partnerships with influencers who align with their values and messaging. Micro-influencers will also play a significant role, as they tend to have more engaged and niche audiences. Authenticity and transparency will be key in influencer marketing, as consumers become more discerning about sponsored content.​

Sustainable and Ethical Marketing
Consumers in 2023 will increasingly support businesses that demonstrate social and environmental responsibility. Brands that align with sustainable and ethical practices will gain a competitive advantage. Transparent communication about eco-friendly initiatives and fair labor practices will resonate with conscious consumers, leading to brand loyalty and positive brand perception.

AI-Driven Marketing Automation
Marketing automation powered by artificial intelligence will streamline and optimize marketing efforts in 2023. AI will handle repetitive tasks such as email segmentation, A/B testing, and social media scheduling, allowing marketers to focus on strategy and creativity. AI-driven analytics will also provide valuable insights into customer behavior, enabling businesses to make data-driven decisions.

As we venture into 2024, the digital marketing landscape will continue to evolve rapidly. Embracing personalization, interactive content, voice search optimization, ethical marketing, and AI-driven automation will be crucial for businesses to succeed in the competitive digital space. By staying on top of these emerging trends and adapting their strategies accordingly, businesses can create meaningful connections with their audiences and achieve sustainable growth in the digital age.

Don’t forget to shop small on November 27th. Small business Saturday was started during the recession in 2010 by American Express with the initiative to help small business owners during the popular Thanksgiving weekend celebration. Most people tend to shop at big box retail stores for Black Friday deals and this was the first time in initiative was placed on shopping at local small businesses to increase their sales as well. 2011 The senate made it an official initiative across all 50 states.
So shop small I November 27 Saturday after Thanksgiving so you can help support our local small business owners everywhere.

Small Biz Hack: It Only Starts with Tax Prep
Happy New Year! Now that the parties are all over and you are back to the daily grind, I know that you are knee deep in preparing to distribute your 1099’s and W2’s by the end of the month. I won’t even talk about it because I know that you are working on it. You are a well-oiled compliance machine! In addition to your annual tax preparation burden, don’t forget to do a couple of other things that will make your life a lot easier this year as a business owner.

Small Biz Hack: Change the Oil in your Vehicle
Wait, is this advice on how take care of my car, or is this about my business? Well, it’s both. I grew up hearing that you should change your oil every 3 months or 3,000 miles. The New York Times says that this old rule of thumb is pretty much history, however, despite the new technology of oil and engines, it is still important to get your oil changed in January. Most of us use our personal vehicles in our businesses. IRS requires us to keep a log of miles driven for business purposes. Talking to many business owners, this proves to be a challenge. I would suggest that you change your oil every January because the quick lube place or mechanic will record your mileage on your estimate and make suggestions when to return to service your car again. This at least gives you a verified 3rd party mileage check once a year so you know at the very least how much you have driven, year to year. This makes it a lot easier to calculate you business vs. personal miles. Plus, you vehicle will appreciate you a lot more by lasting longer.

​Small Biz Hack: Assess a Value to Your Business
In addition to changing your oil on your vehicle, you want to take this opportunity in January to set the value to your business. You really need to sit down with your partners or owners of the company and assess a dollar figure to the value of the business. This is very important because things happen during the course of the year. You may have a partner that becomes ill, incapacitated or worst case scenario, dies. This will leave your business in disarray. It’s difficult enough to get through situation like this, However when you combine it with the fact that you may have to buy their spouse out of your business, this becomes very difficult for all parties to agree on what the business is worth at the present time. Additionally, one of the owners of business may decide to take a job elsewhere, or start a new venture, or they just might want their money out of the investment. In any of these scenarios, it causes a major disruption to the business. If you assess this business value in January as part of your normal operations and strategic planning for your company, you will have peace of mind. All the owners will have already assessed the value for the business that will stand for that year. So that all partners involved understand that if they need to pull out of the business for whatever reason, they already have agreed-upon a set value for the business in the current fiscal year. There is no arguing in court that is worth twice as much as it is, there is no reviewing of financials and needs to take place. All you need to have is proof that you have all agreed upon set value of the business for the year. I’ve seen many attorneys and other advisors have their clients write this into their operating agreement, if the business is an LLC, or the shareholder agreement if the business is a Corporation.

PHOTO CREDIT: Jerry Keisewetter, Creative Commons License

The minute you hire an employee, your life changes. You are suddenly responsible for a lot of things. Payroll taxes, unemployment insurance, Workers compensation. Are we having fun yet? Once you own a small
business with employees, Fridays will never be the same. As an employee, I used to look forward every other Friday to getting a paycheck. As a small business owner, every other Friday brings a sense of panic. You are constantly asking yourself: “Can I make payroll on Friday?” Welcome to Management. Managing people is a challenging task. Employees have been known to lie, cheat, steal money, etc. You probably can’t afford the best employees within your startup budget. You have to hire who can afford to take your low paying job. Additionally, No one will care about your small business venture like you do. You cannot expect employees to do so. Remember, this is your dream, not theirs. The worst thing about employees is that you have now magically turned yourself into a boss. You will probably be a lousy boss at first. Take a management class and try not to drive away your employees. Employees suck…Bad bosses suck worse.

Bindrup’s Advice: Be prepared before you hire! Think about Compliance, Management & Mindset.

Small Business Dreams - Inventors Build Products that Innovate
I have had many inventors as clients that come to me for marketing assistance. They all have the same problem: the product isn’t selling. They all came up with a brilliant idea, patented it, found a manufacturer,and sunk their savings into production run of their invention. Now they are broke, sitting on a garage full of their great idea gathering dust. What is really funny is that most of the inventions seem like they would
sell. They seem like wow! This is a great product! But, no one purchases the product.

Small Business Innovations That You Build won't Always Sell
Sometimes the best inventions don’t sell in the marketplace. Sometimes the best product doesn’t sell. Consumers are fickle. They are taken by fads. They are predictable in one moment and erratic in the next. Even when the product is extensively tested in the marketplace there can be unpredictable results.

New Coke Field of Dreams - Business Innovation That Didn't Work
Just ask Coca-Cola. Remember “New Coke” formula that was introduced in April 1985. It tested well in focus groups. It was abandoned 3 moths later due to 400,000 complaint letters and phone calls that Coca-Cola received from disappointed customers. Coca-Cola has big enough pockets to recover from such a disaster; Start-ups don’t.

Bindrup’s Advice: Build a prototype, protect it, and get it in front of your market. Let sales drive the production.

PHOTO CREDIT: Alex Ford, Creative Commons License, Some Rights Reserved.

My student loan payment was due, however the online site where I normally pay my bill was down on two different occasions when I went to access it. I called the loan servicer and explained the situation. The customer service agent for the financial institution told me that the site was down for maintenance, but that it would be working in a couple of hours. The agent encouraged me to pay them over the phone because it would apply immediately to my account, instead of taking 48 hours to post. This sounded good to me, so I submitted my payment to her over the phone. The next time I checked my statement - there was no sign of a payment ever having been made. So I sent off this message from inside of my logged-in area:

The bank responded saying that they were unable to show telephone transactions as well as online transactions on my account. This made no sense to me, since it should be easy to list all customer transactions. If they can tell me about it over the phone, why can they not show it to me. The only proof that it was paid is my bank statement. I sent the bank the following:

They had a chance to correct the situation, however they sent me a form letter instead. This letter  said how much they value my business, right? Nope. They used the words "We truly apologize" and "thank you for your feedback" since they will be "looking into improving their systems". Not improving. Looking into improving. They continued by saying they "valued me as a customer" and are "always here to service your present and future needs". What a load of B.S.! They should have already helped me with my past need that is now a present annoyance. The final blow is that they want me to call their customer service department "at my convenience" to get my full payment history on the loan. keep in mind that the customer service department is the reason why we are here in the first place. They can't simply send me the information I need. (They could have sent it in the message 2x now) They have to send me a message to have me call a number (again). The customer service agent could have warned me against paying via the phone. "Mr. Bindrup, just so you are aware, our IT systems at our International Institution are so bad that we can't actually display to you any transactions conducted over the phone. Would you still like to continue with this phone transaction?"

As small business owners, we can not afford to take care of our customers in such a way. Large corporations should take note of this since we have begun to realize as a consumer purchasing block that our voice does matter. Big business has the resources to shine in the customer service arena, however, unfortunately, they seldom do.

Travel Survival Tips
Traveling for business or pleasure for the most part is great experience. Travel does have its disadvantages, especially when you forget to bring some essential item. Being prepared is the secret to the travel game. Having both worked and lived abroad, I have had to travel in many different environments. There are certain items that I always want to have with me on a business trip because of their usefulness. Most of the items are surprisingly inexpensive. Here is the Travel Survival list that I have compiled of items that I take with me when I travel for business.

13 Essential Items to Pack for Your Business Trip
1. White Hand Towel
A basic white 16" x 27" hand towel. The saving grace to this towel is its compact size. Not too big, not too small. It is big enough to shower with even for a big guy like me. Hey, it is not the "Ritz-Carlton" of towels, but it is big enough to get the job done. If you have to wash it, it washes easily in the sink in your room. If you have to use a commercial laundry, It takes up less space and it also dries quicker. That will save you money in the end. At 2 Euro to wash a very small load in France, it adds up. I have used it to shine my shoes, rolled-up as a pillow, and even a dust cloth. It can also be used to clean up a variety of spills. Make sure that it is white so it can be bleached. Most of the time I simply wash it with Zote (See #2) Best of all, you know where this towel has been. Less than $5
www.newlifesystems.com

2. Zote Mexican Laundry Soap
I prefer Zote Brand - Choose the pink one, it has a great citronella scent and it just works. Zote gets out stains that would never come out with anything else. When you spill on your favorite tie; Zote to the rescue. It will even remove old stains that have been on clothing for sometime. It also has fabric softeners built in. So when your luggage doesn't arrive, you can rewash your outfit with Zote and you are on your way! Purchase Zote at any Latino Supermarket. It is a great product and it smells so good. Less than $1. 
www.zote.com.mx

3. Dr. Bronner's Magic Pure Castile 18 in 1 Peppermint Hemp Soap
The most unique and refreshing soap you will ever use. Dr. Bronner's website explains that the soap is "A combination of organic extra virgin coconut, olive, jojoba and hemp oils, together with pure essential oils, creates a unique soap that cleans effectively without being aggressive and produces a velvety-lather that leaves the skin silky-smooth and refreshed." it is a little pricey, but well worth it. The soap is ultra concentrated so you should dilute it. A bottle will last you much longer than you think. The awesome peppermint oil in the soap helps wake you up during your morning shower. It is also good to use as a refreshing face wash. I love this product. It is also interesting to read the bottle. Dr. Bronner brought the soap to the United States in 1948; his family has been making soap for 5 generations. All-One! 2 ounce bottle $3
www.drbronner.com

4. Dial "Gold" Antibacterial Soap
Dial makes the best antibacterial soap on the market. Lets face it, hotel rooms can have a lot of germs. Don't bother with liquid soap; the bar soap has more of the active ingredient in it than the liquid soap. Forget the little soap in the box that they provide for you. Use Dial to wash your hands, the counter, tables, and you! This will help keep you from bringing home the souvenir of sickness. $3 for a 3 pack.
www.dialsoap.com

5. Swiss Army Knife
Make sure to check this item if you are traveling by airplane. TSA will not permit a knife on a plane (Duh!) I am 1/2 Swiss. I have been using Swiss Army Knives since I was a kid. They are reliable and useful in so many ways. They are also easy to slip in your pocket and can serve as a weapon for your defense. My favorite model is the "Spartan". It sports 2 blades, a can and bottle opener, screwdrivers, corkscrew and leather awl. $28
www.swissarmy.com

6. Leatherman Multi-tool
The main purpose for the leatherman is the needle-nose pliers. I tend to use my Swiss Army Knife more than my Leatherman. However, I have forgotten to pack it on occasion when I really could have used the pliers. You can unstick a zipper, tighten a bolt, etc. A great tool to have on hand everyday. $30www.leatherman.com

7. Glad White Plastic Quick-Tie Kitchen Garbage bags - 13 Gallon
These bags are good for dirty clothes, shoes or whatever you don't want to touch your clean stuff. They work great as barf-bags for those of you doing some international travel. They are also good for taking out the trash! $7 for 80 Bags.
www.glad.com

8. Plastic Zip Tie Cables
These can withstand 40 pounds of pressure. I always throw in a couple of zip ties. just in case. You can use zip ties to repair almost anything; a luggage strap, shoes, luggage lock, etc. Less than $7 for a pack of 20.
www.homedepot.com

9. "The Bullet" Fisher Space Pen
Developed by Paul Fisher. This pressurized pen was first used by NASA on the Apollo 7 Space flight in 1968. Without the invention of the Space Pen, astronauts would still be writing in pencil! The bullet pen is my favorite. It fits in your pocket, and it always works. It even writes under water. Once you try one, you will be hooked. Made in the USA in Boulder City, Nevada. $25www.spacepen.com

10. Moleskine Notebook
I first came across a Moleskine Notebook while living in Europe. I love the simple concept of a banded hard-bound notebook that you can carry with you everywhere. Simple, black, rounded corners, with a pocket in the back. They now come in several different sizes, styles, and colors. I still prefer black. It is always on my person along with my Fisher Space Pen (See #9). $12
www.moleskine.com

11. Zippo Lighter
It always pays to have a way to light your path or start a fire. One of the first lessons you learn as a Boy Scout is how to light a fire. Always be prepared. I bought my first Zippo when I was 18 years old. It has been a great tool to have. You probably have to check this one with your luggage as well. $25
www.zippo.com

12. Sewing Kit
Make sure to have a sewing kit with you when you travel. If you need a needle and thread or a button, this item is worth its weight in gold. $5
www.travelstore.ricksteves.com/

13. Duct Tape
This one is a no-brainer. A must have for on the go repairs. A million and one uses come to mind for Duct Tape. You can even make a nice tie or wallet if you get bored. A roll is very nice to have if you need it.
www.duckbrand.com

Online Video: A Small Business Owner's Friend
In December 2005, a small start-up company launched a site that allowed users to post their own video clips. By July 2006, the site had become the web's fastest-growing site, generating 100M video views and 65,000 video uploads a day. In October 2006, the company was bought by Google for $1.65 Billion. That company was YouTube.

Consider the ramifications of the following figures according to YouTube's statistics page:

• Over 800 million unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 43 countries and across 60 languages
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

Dealing with Mobile and Devices:

• Traffic from mobile devices tripled in 2011
• More than 20% of global YouTube views come from mobile devices
• 3 hours of video is uploaded per minute to YouTube from mobile devices
• YouTube is available on 350 million devices

Source: http://www.youtube.com/t/press_statistics

Small Business Owners can not ignore the huge numbers of potential clients that online video can bring to your website. One common complaint that I hear from Small Business Owners is that they don't have the resources or the knowledge to create or edit video that they can upload to YouTube. I have compiled a list of Online Video Making Resources. So, why wait? Get out there and create!

Online Video Making Resources

Animoto:
Animoto is a great site that turns photos, video clips, and music into stunning video masterpieces to share. It is very fast and easy. Animoto also offers commercially licensed music that is sellable with a professional license. You can make a 30 second movie for free, but has limited styles and music. You can download your movies for burning to a  DVD or share the videos to YouTube easily.
http://www.animoto.com

Stupeflix:  Stupeflix allows users to create video mixes of photos video clips and music. Some of their features include: Video theme templates, the ability to add photos and video clips from social media or a local computer. Users can also edit text, add maps and use Stupeflix's text to speech capability which makes voiceovers a snap. Users are also able to choose from over 130 licensed music tracks, or they may upload their own music as well. Pricing plans include: Personal $5/month: for unlimited videos, 360 video quality or Personal HD $8/mo.: HD720/360p video quality. Stupeflix offers a Pro version for $39/mo. which allows users to white label videos and use commercial licensing. Their Reseller package is $59/mo. and allows users reseller licensing (sell videos to clients)
http://www.stupeflix.com

Flixtime: - Allows users to create an account, upload pictures, video clips, and music. Users can add cover images for the clip and text slides. Users additionally can choose to save video in either 640 x 360 dimension, or                                                             iPod-friendly 320 x 180, and in either FLV, MP4, or DIVX formats. Videos can be 60 seconds long.
http://www.flixtime.com

The Bad Salesperson Experience
I was interested to tour some newly decorated model homes that were being built in my area. The homes looked promising from the outside, so I stopped in to view the models. The sign on the door said that the operating hours were 11am – 6pm. I stopped by at 11:45am and was surprised to find the door to the sales center locked. Luckily, there were workers painting the garage that day and they let me inside the fenced area to view the model homes. After spending about a half of an hour viewing the model homes, I went back to the sales center to speak with the salesperson and get a list of prices for the houses. I was once again greeted with a locked door and “Open for Business” sign in the window. Where was the salesperson? I asked the crew of painters if they knew where the salesperson was. They had not seen the salesperson. I left a little disappointed that I could not get the information about the pricing of the homes. A couple of weeks later, my wife and I were driving in the area of the new homes. We stopped by to see them together. There was a car in the small parking lot next to the model homes that had a customized license plate that indicated that this car belonged to a real estate salesperson. Oh good, I thought, the salesperson is here this time. Imagine my surprise when a locked door once again greeted me. The “Open for Business” sign that clearly stated the 11am – 6pm office hours taunted me from the other side of the glass door. It was 11:30am and the sales office should have been open. I didn’t expect the same thing to happen twice in a row. Perhaps the sales person is showing the models to a buyer, or using the restroom, I thought. Just to make sure that no one was in the sales center I knocked on the window. Just as we were walking away, we heard a key in the lock and the door opened. The salesperson with her cell phone to her ear, barked: “I am on a weekly sales conference call and I don’t open the sales office until its finished!”.  “Can’t we just look at the houses”, I asked. She motioned to the door that led to the models as she pushed a price list towards us and quickly retreated back to her desk and her phone conference. As we left the sales center, my wife commented to me, “I bet she doesn’t sell many houses”.  I agreed. We made our way to the first model home and I was shocked that the door to the model was once again locked. Unbelievable! I thought. So were the doors to the other model homes. The salesperson had not even bothered to open the doors to the model homes. Now we were annoyed. Annoyed at the offensive salesperson. Annoyed at the situation. Annoyed that we were wasting our time. Why did the salesperson send us out the door to look at the models when she knew that they were locked? She is the only one there. It is part of her job to open and close the model homes every day. As we left my wife said to the salesperson, “you should not have office hours on your door if you don’t intend to keep them”. She was right. We left and went to visit a different set of model homes that were built by the same homebuilder that built the homes with the bad salesperson. We were this time greeted by a warm, and friendly salesperson. She introduced herself and asked our names and gave a brief description of the features of each model home. She also told us that she was available to answer any questions that we had. What a difference a Good Salesperson makes.  Who would you feel more comfortable purchasing a home from? This entire situation could have been avoided. Here are 5 tips to help you avoid being a bad salesperson.

5 Tips to Avoid Being A Bad Salesperson

TIP 1 – Treat Customers with Respect
Always treat your customers with respect. This is so often overlooked. Every human being deserves respect. Put yourself in the customer’s shoes. How would you feel if you were being treated in the same way you are treating a customer. Be a decent human being. When you show respect, other people show you respect.

TIP 2 – Keep Your Promises
The old adage “Under Promise and Over Deliver” still holds true. Every time you fail to keep your promises tarnishes the brand. It doesn’t matter how much money you spend; you cannot overcome consistent promise breaking with marketing efforts alone. Do your part and keep your word to your customers.

TIP 3 – Be Pleasant
You are in a business where you have to deal with people. The least you can do is make the interaction positive. Chemistry is vital in sales. Make sure that you have what Napoleon Hill referred to as a “Pleasing Personality”

TIP 4 – Measure Customer Service
One key teaching I learned in Business School is that if it is important, it is measured. There are businesses that claim that they are focused on customer service, however they don’t measure how they perform customer service. Put a system in place to measure your customer service efforts. If you don’t measure it, how will you know that it was delivered effectively?

TIP 5 – Reward for Service Goals
After you measure customer service, you must tie rewards to it. Just like sales goals, make sure that there are financial benefits tied to making your customer service goals. Revisit these goals on a weekly basis with your team.


PHOTO CREDIT: simongroenewolt Creative Commons License. Some Rights Reserved http://www.flickr.com/photos/simongroenewolt/11739507/